The founders of BorderLight had an ambitious artistic vision driving them since before they founded their non-profit in 2016… to create a 4-day cultural festival where they could present visionary international theatre and build cross-cultural understanding. They did their research, wrote grants, built a base of support, attracted a passionate board and advisory council, and established an impressive list of artists to present. They had all the ingredients to bring their festival program to life. Or did they?
With their 2019 festival launch less than a year away, the small but mighty BorderLight team needed to identify who could support them in bringing it all together. Site visits, contracts, permits, special events, staffing and volunteer plans, and overall festival logistics were some of the items on a growing list.
Palmer Event Solutions was hired to help “bring their vision to life” and we knew it was a colossal undertaking with a compressed timeline, but we were up for the challenge and prepared to engage our core values:
COLLABORATIVE IN SPIRIT
Our team had to be more than collaborative, we had to be the champions of collaboration. We often found ourselves encouraging those involved (venues, vendors, volunteers, paid staff, marketing teams, and more) to work together in new and exciting ways.
HAPPY TO BE HELPFUL
We help good people plan great events! Being ‘happy’ to help is a state of mind that makes each obstacle feel smaller, and each challenge easier to solve.
TRUTHFUL + TRANSPARENT
It’s great when the answer is… “yes, you can do that.” But sometimes the answer is… “no, that’s not feasible.” Being able to speak the truth, even when it wasn’t what our client wanted to hear, helped us keep pace with a fast-moving timeline. Offering transparent pricing from all our vendor partners also helped us, and them, move through the long list of financial decisions that had to be made.
DRIVEN TO LEARN + IMPROVE
We wanted to know them, their vision and what drove them. It helped us figure out how to best support BorderLight – and connect them with the resources essential to success. No database? No problem. We have a solution (or two) to show you. No event insurance company? Easy – and required!
FUN TO WORK WITH + BE AROUND
There were a lot of meetings with long lists of work to be done. We always brought our fun energy to the table to help make the work more enjoyable.
OBSESSED WITH DETAILS
Every detail matters to someone! We’re talking about big details, like knowing the run time for every show and how long it takes to flip the audience in each venue when we were planning the festival schedule. We’re also talking about small details, like planning ahead for enough clipboards, pens, and granola bars to empower your volunteers each day of the festival.
HOW DID IT ALL TURN OUT?
4,000+ Ticketed Attendees
10,000+ Attendees Festival-Wide
Visitors from 26 US States + England
267 Artists from 8 Countries and 11 US States
90+ Staff and Volunteers
Numerous Sold-Out Shows
45+ Media Stories and Reviews
Over $450,000 invested in the local economy, including $200,000+ directed to local artists and arts organizations!
